Every size we print.

• iPhone

A wide strip on the Today and Food screens in the iPhone app.

Where

iPhone: on the Today tab, after the deals rail, and on the Food tab, under the search and filters. The web does not draw it, but a Feed strip fills many other strips on the web and on a computer when nobody bought them.

When

Once on each screen, every time the screen opens. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• iPhone, Today and Food: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Drawn as your picture across the top with the headline and button in a row under it.

• Web
• Computer
• iPhone

A card that sits in the feed like a post, marked Sponsored.

Where

Web and computer: in the Feed at /pulse, between posts. iPhone: in the Feed tab, between posts.

When

After the 3rd post, then after every 5th post (before posts 4, 9, 14 and so on), for as long as people scroll. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone: 350 by 197 px
• Computer: 600 by 338 px
• iPhone: 350 by 197 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Drawn as a post: your name and Sponsored, the headline and button text above, the picture full width, then the button.

• Computer

The card in the right column beside the feed on a computer.

Where

Computer: the last card in the right column beside the Feed at /pulse.

When

Once per visit. The column stays put while the feed scrolls. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, 300px column, 320px from 1280px wide: 300 by 169 px

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

• Web
• Computer
• iPhone

The big picture at the top of Explore.

Where

Web: the top of Explore, For You. Computer: the same spot, drawn as a wide strip. iPhone: the top of Explore, For You, and on the Watch tab after the featured rails.

When

Once per visit, at the top. On the Watch tab it hides while someone is searching. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone: 354 by 266 px
• Computer, about, cropped to 3:1: 1,216 by 405 px
• iPhone: 354 by 266 pt

Make it this big

1,600 by 1,200 px

Never smaller than

1,200 by 900 px

Shape

4:3

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

A computer crops this picture to a 3:1 strip across the page. Every screen crops your picture to fill its box, so keep the subject in the middle.

• Web
• Computer
• iPhone

A strip inside the Explore grid.

Where

Web and computer: inside the Explore For You grid, in one column. iPhone: between the two halves of the Explore For You grid.

When

Web: after the 6th tile, then every 11 tiles. iPhone: once, only when the grid has at least 8 tiles. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone, one of 2 columns: 173 by 58 px
• Computer, one of 4 columns: 292 by 97 px
• iPhone: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

On the web it is one grid column wide, so the headline prints small. Keep the picture simple.

• Web
• Computer
• iPhone

A strip on the map and in the Near You grid.

Where

Web and computer: inside the Explore Near You grid, and along the bottom of the map at /map. iPhone: under the map in Explore, The Map.

When

Near You: after the 6th tile, then every 11 tiles. The map: whenever no place is picked and the list is closed. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, Near You, phone: 173 by 58 px
• Web, map, phone: 366 by 122 px
• Computer, Near You: 292 by 97 px
• iPhone: 330 by 110 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

• Computer
• iPhone

A card beside the feed and stories on a computer, and in Explore on the iPhone.

Where

Computer: the middle card in the right column beside the Feed, and the last card in the column beside a story. iPhone: under the lead tile in Explore, For You, and in Explore, Near You.

When

Feed and story: once per page. iPhone Near You: after every 8 places. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, Feed column, cropped to 16:9: 300 by 169 px
• Computer, story column, cropped to 16:9: 320 by 180 px
• iPhone, cropped to 3:1: 354 by 118 pt

Make it this big

1,600 by 1,200 px

Never smaller than

1,200 by 900 px

Shape

4:3

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Nothing draws this at 4:3 today: a computer crops it to 16:9 and the iPhone to 3:1. Every screen crops your picture to fill its box, so keep the subject in the middle.

• iPhone

A square tile in the Explore grid on the iPhone, shaped like everyone else's.

Where

iPhone: inside the Explore For You grid, under a tile in the same column. The web Explore grid does not carry it.

When

After the 4th tile, then every 11 tiles, at most 6 on the page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• iPhone: 173 by 173 pt

Make it this big

1,600 by 1,600 px

Never smaller than

1,080 by 1,080 px

Shape

1:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Sponsored tile

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Drawn like the tiles around it, with a caption bar under the square.

• Web
• Computer
• iPhone

A tall tile in the creators directory.

Where

Web and computer: in the grid at /creators. iPhone: in the Creators directory grid.

When

After the 4th creator, then every 9, at most 6 on the page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone, one of 2 columns: 171 by 214 px
• iPhone: 171 by 214 pt

Make it this big

1,600 by 2,000 px

Never smaller than

1,080 by 1,350 px

Shape

4:5

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Sponsored tile

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

On a computer it is one of 4 columns. On the iPhone a round initial sits on the bottom edge of the picture.

• Web
• Computer
• iPhone

A strip on the food pages.

Where

Web and computer: above the Browse by mood grid at /food. Computer also: a card in the 7th spot of the restaurant grid. iPhone: on the Food tab, after the 3rd section.

When

Once per visit. On the web only when nobody is searching and the All tab is open. On the iPhone only when 4 or more sections are showing. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone: 350 by 117 px
• iPhone: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The computer grid card crops the picture to 16:9. Every screen crops your picture to fill its box, so keep the subject in the middle.

• Computer
• iPhone

A spot in the shops and businesses list.

Where

Computer: a wide band after the deals at /business, a card in the 6th spot of the business grid, and at the foot of the side card on a business page. iPhone: in the Businesses list once a search, category or Open now is picked.

When

Computer: once per page. iPhone: after the 7th business, then every 6. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, band, picture panel: 420 by 160 px
• Computer, business page, cropped to 16:9: 328 by 185 px
• iPhone: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The phone web does not draw it. The computer crops the picture to 16:9 or a 420 by 160 panel. Every screen crops your picture to fill its box, so keep the subject in the middle.

• Computer
• iPhone

A band on the jobs pages.

Where

Computer: on /resources, after the jobs list, and at the top when the Jobs category is picked. iPhone: on the Find help screen, after the results.

When

Once per page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, band with a 90 by 90 picture: 728 by 90 px
• Computer, Jobs category, 460 by 250 picture panel: 970 by 250 px
• iPhone: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The phone web does not draw it. On a computer the headline is typeset beside a square or a 460 by 250 panel of the picture, so no words in the picture.

• Web
• Computer
• iPhone

A strip on the events pages.

Where

Web and computer: in the list at /events, at the foot of an event page, and between Highlights and Links on a person page in the reader. iPhone: on the Events screen before the featured events, and at the foot of an event page.

When

The events list: after every 6th event. Everywhere else: once per page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, events list, phone: 318 by 106 px
• Web, event page, phone: 350 by 117 px
• Computer, event page band, picture panel: 420 by 160 px
• iPhone: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

On a computer the events list draws it as one card in the grid. Every screen crops your picture to fill its box, so keep the subject in the middle.

• Web
• Computer
• iPhone

A card in the arts calendar, shaped like an event.

Where

Web and computer: the 4th card in On the calendar at /culture. iPhone: on the Reader front, after On the calendar.

When

Once per visit. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone rail, cropped to 4:3: 220 by 165 px
• iPhone, thumbnail beside the words: 54 by 54 pt

Make it this big

1,600 by 1,600 px

Never smaller than

1,080 by 1,080 px

Shape

1:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The web crops the square to 4:3. The iPhone shows the whole square small, beside a date block and the headline, so a logo or a single object reads best.

• Web
• iPhone

A card on the magazine's front page on a phone.

Where

Web: on /culture after the feature, and after every second section. iPhone: on the Reader front before the section rails, and after the 2nd and 4th rails.

When

Web: one after the feature, then one after every second section. iPhone: up to 3 on the page. A computer shows the Culture leaderboard and the Reader spread here instead. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone: 354 by 199 px
• iPhone: 354 by 199 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Drawn as a post: your name and Sponsored, the headline, the picture full width, then the button.

• Web
• Computer
• iPhone

A card in the middle of a story.

Where

Web, computer and iPhone: between paragraphs of a story.

When

After every 4th paragraph or picture, never after the last one. Stories shorter than 6 never carry one. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone, edge to edge: 390 by 219 px
• Computer, about: 800 by 450 px
• iPhone: 354 by 199 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

• Computer
• iPhone

The wide band across the magazine front on a computer, and a card on the iPhone.

Where

Computer: on /culture, after every second section. iPhone: on the Reader front, after the brief list, when there is a lead story.

When

Computer: up to one per two sections. iPhone: once. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, the picture fills the right 460 by 250: 970 by 250 px
• iPhone, cropped to 16:9: 354 by 199 pt

Make it this big

1,940 by 500 px

Never smaller than

970 by 250 px

Shape

970x250

File

JPEG, PNG, WEBP, up to 2 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 16 px from the top, 16 px from the right, 16 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

On a computer the headline is typeset on the left and the right 460 by 250 of your picture shows. The iPhone crops the same file to 16:9. Keep the subject at the right of centre and no words in the picture.

• Computer
• iPhone

The thin band on the magazine front on a computer, and a strip on the iPhone.

Where

Computer: on /culture, after the feature. iPhone: on the Reader front, the first thing under the search.

When

Once per visit. The iPhone hides it while someone is searching. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, band with a 90 by 90 picture: 728 by 90 px
• iPhone, cropped to 3:1: 354 by 118 pt

Make it this big

1,456 by 180 px

Never smaller than

728 by 90 px

Shape

728x90

File

JPEG, PNG, WEBP, up to 1 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 8 px from the top, 8 px from the right, 8 px from the bottom and 96 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

On a computer only a 90 by 90 square of the picture shows, at the left, and the words are typeset. The iPhone crops the file to 3:1.

• Web
• Computer
• iPhone

A short video before a film starts.

Where

Web and computer: before a film at /live/watch, before a show, and before a video or live stream on /live. iPhone: before a film in the player. Also the ads in the breaks on the Knect TV Live channel, on the web and the iPhone.

When

Before the film, after the resume choice. Never before a title under 4 minutes. On the iPhone, never before a trailer, a free preview or a live stream. Skip shows after 5 seconds (3 seconds on /live). In the Knect TV Live breaks: after at least 4 minutes of programme, one long spot or 2 to 3 short ones back to back, with no skip.

Drawn at

• Web, phone, full width player: 390 by 219 px
• iPhone, full width player: 390 by 219 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9 video

File

MP4, MOV, up to 500 MB

How long

Up to 30 seconds

Words that fit

Headline 60 letters, button 20.

Ad kinds

Video spot

Good to know

Plays inside the 16:9 player with sound. A vertical video is letterboxed on black. Tapping the button pauses the film and opens your page.

• Web
• Computer
• iPhone

A full-screen phone video between the episodes of a vertical series.

Where

Web and iPhone: its own page between episodes in the vertical player (On Air › Vertical), and the breaks on Knect TV · Upright, the phone's channel. On a computer the same, inside the centred phone-shaped stage.

When

After at least 4 minutes of episodes have played, one spot of 25 seconds or more or 2 to 3 short ones back to back. Skip shows after 5 seconds. On Upright there is no skip. Nothing is drawn over your picture; the button sits in a bar under it.

Drawn at

• Web, full screen, 9:16: 390 by 693 px
• iPhone, full screen, 9:16: 390 by 693 pt
• Computer, the centred phone stage: 560 by 995 px

Make it this big

1,080 by 1,920 px

Never smaller than

720 by 1,280 px

Shape

9:16 video

File

MP4, MOV, up to 500 MB

How long

Up to 30 seconds

Words that fit

Headline 60 letters, button 20.

Ad kinds

Video spot

Safe area

Keep faces, prices and phone numbers 120 px from the top, 24 px from the right, 220 px from the bottom and 24 px from the left, at the size we ask for. The kicker runs across the top and the caption sits at the foot.

Good to know

1080 by 1920, MP4 or MOV, up to 30 seconds, with sound. Keep words 120 px from the top and 220 px from the bottom. A still? Export it as a six-second MP4 and it plays as one. We do not even out loudness.

• Computer

The wide band on the TV page on a computer.

Where

Computer: on /live, after the top film and again after the 2nd shelf.

When

Up to twice per visit. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, picture panel, 140 to 160 tall: 420 by 160 px

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The headline is typeset beside a panel of your picture up to 420 by 160, so keep the subject in the middle and no words in the picture.

• Computer
• iPhone

The card beside the player on a computer, and under it on the iPhone.

Where

Computer: the top of More from this channel beside the film player. iPhone: on a film's page, under the channel and Sponsored by rows.

When

Once per film page. On a computer only when the channel has more films. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer: 360 by 203 px
• iPhone: 358 by 201 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The iPhone draws it as a post: your name and Sponsored, the headline, then the picture.

• Roku TV

A 15 or 30 second ad before a film on Knect TV on a Roku. It shows a code people scan for your deal.

Where

Roku: full screen, before a film on Knect TV.

When

One spot before the film starts. Never before a title under 4 minutes, a trailer or a rental preview. It cannot be skipped. Pressing Back leaves the film.

Drawn at

• Roku TV, full screen: 1,920 by 1,080 px

Make it this big

1,920 by 1,080 px

Never smaller than

1,920 by 1,080 px

Shape

16:9 video

File

MP4, MOV, up to 500 MB

How long

Up to 30 seconds

Words that fit

Headline 60 letters, button 20.

Ad kinds

Video spot

Safe area

Keep faces, prices and phone numbers 460 px from the right and 340 px from the bottom, at the size we ask for. We print the scan code in that corner.

Good to know

We print a 400 by 280 scan card into the bottom right corner, 60 px from each edge, for the whole spot. Keep the right 460 px and bottom 340 px clear, and keep words inside the TV safe area: 96 px from the sides and 54 px from the top and bottom. MP4 or MOV, 1920 by 1080, 15 or 30 seconds. We do not even out loudness, so mix it to broadcast level.

• Roku TV

The same TV spot inside the ad breaks on the live channels and between records.

Where

Roku: full screen, in the breaks on the live channels and between songs and episodes on Frequency.

When

Live channels: at the end of a show once 4 minutes have aired since the last break, or at a scheduled break. Frequency: between items once 4 minutes have played, never on a skip. A break is one spot of 25 seconds or more on its own, or 2 to 3 short spots, one per advertiser. It cannot be skipped.

Drawn at

• Roku TV, full screen: 1,920 by 1,080 px

Make it this big

1,920 by 1,080 px

Never smaller than

1,920 by 1,080 px

Shape

16:9 video

File

MP4, MOV, up to 500 MB

How long

Up to 30 seconds

Words that fit

Headline 60 letters, button 20.

Ad kinds

Video spot

Safe area

Keep faces, prices and phone numbers 460 px from the right and 340 px from the bottom, at the size we ask for. We print the scan code in that corner.

Good to know

The same file as the TV spot, with the same 400 by 280 scan card in the bottom right. Keep the right 460 px and bottom 340 px clear, and words 96 px from the sides and 54 px from the top and bottom. On Frequency the music stops and your spot plays full screen with sound.

• Roku TV
• Web
• Computer
• iPhone

Your card beside the picture on Knect TV on a Roku, on the title page of what you sponsor, and under the player on the web and the iPhone.

Where

Roku: in the sponsor panel beside the live picture, and in the sponsor row on the title page. Web and computer: in Sponsored by under a film and under the Knect TV Live player. iPhone: in the Sponsored by row under a film and on the Watch tab.

When

Roku panel: when a viewer presses right while the live front plays; it closes on Back or when a break starts. Title page: whenever the page is open. Web and iPhone: whenever the film or channel page is open. Sponsors are picked again every 30 minutes.

Drawn at

• Roku TV, sponsor panel: 160 by 90 px
• Roku TV, title page, 576 by 324 when picked: 396 by 223 px
• Web: 96 by 54 px
• iPhone, square: 36 by 36 pt

Shape

16:9

File

Nothing to upload. We use your business photo.

Ad kinds

Sponsor card

Good to know

Nothing to upload. Every sponsor card draws the first photo on your business profile, and an event sponsorship uses the event's picture on the Roku and the web. Make that photo 16:9 with the subject in the middle: the iPhone crops it to a small square.

• Web
• Computer
• iPhone

A short audio spot before a show or track.

Where

Web and computer: in the Frequency player, before a track or an episode. iPhone: in the Frequency player, before a track or an episode.

When

Before the item starts. Skip shows after 5 seconds. Subscribers to the channel never hear one. On the web it plays only when a spot was ready when the album or show page opened; otherwise the music starts straight away. On the iPhone, next and seek wait until the spot ends.

Shape

Audio only

File

MP3, MP4, M4A, AAC, WAV, up to 50 MB

How long

Up to 60 seconds

Words that fit

Headline 60 letters, button 20.

Ad kinds

Audio spot

Good to know

Audio only: the player shows Ad, your headline and a skip count. MP3, M4A, AAC or WAV, up to 60 seconds. We do not even out loudness, so match the music.

• iPhone

A short audio spot partway through a show in the iPhone app.

Where

iPhone: in the Frequency player, partway through a podcast episode. The web does not play it.

When

Once per episode, 40% of the way through, on episodes longer than 4 minutes. The episode picks up where it stopped. Skip shows after 5 seconds.

Shape

Audio only

File

MP3, MP4, M4A, AAC, WAV, up to 50 MB

How long

Up to 60 seconds

Words that fit

Headline 60 letters, button 20.

Ad kinds

Audio spot

Good to know

Audio only. MP3, M4A, AAC or WAV, up to 60 seconds. We do not even out loudness, so match the show.

• Computer
• iPhone

The band on the music page on a computer, and a strip on the iPhone.

Where

Computer: on /frequency, between Albums and EPs and Podcasts. iPhone: at the top of the Frequency screen, under the tabs, on every tab.

When

Once per visit. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, picture panel, 140 to 160 tall: 420 by 160 px
• iPhone, cropped to 3:1: 354 by 118 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

On a computer the headline is typeset beside a panel of the picture up to 420 by 160. The iPhone crops it to 3:1. Every screen crops your picture to fill its box, so keep the subject in the middle.

• Computer
• iPhone

The card beside an album or show on a computer, and under its header on the iPhone.

Where

Computer: at the foot of the left column on an album, playlist or podcast page. iPhone: on an album or podcast page, under the header and the Tip button.

When

Once per page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer: 380 by 285 px
• iPhone: 354 by 266 pt

Make it this big

1,600 by 1,200 px

Never smaller than

1,200 by 900 px

Shape

4:3

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

• Web
• Computer
• iPhone

A strip across the bottom of a live stream or a film.

Where

Web and computer: over live streams on /live and channel pages, above the bottom bar. iPhone: over live streams and films, inline and full screen, over trailers full screen, and over the Knect TV Live and city channels.

When

Web: slides up 20 seconds in, stays 12 seconds, comes back every 200 seconds, and hides while a shop sheet is open. iPhone: slides up 15 seconds in, stays 12 seconds, comes back 3 minutes after it leaves, and holds off while a pre-roll, a commercial or the player controls are on screen. Counted the first time it is on screen.

Drawn at

• Web, phone, up to 520 wide, 56 by 56 picture: 362 by 80 px
• iPhone, words only: 366 by 46 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Lower third, Picture ad, Video spot

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The web shows a 56 by 56 square of your picture beside the headline. The iPhone shows only the words: your name, the headline on one line and the button. Keep the headline short.

• Web
• Computer
• iPhone

A strip under the live player.

Where

Web and computer: under the Knect TV Live player on /live. iPhone: on the Watch tab, under the Knect TV Live player.

When

Once, for as long as the player is on the page. The iPhone keeps it while someone searches. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, picture beside the words: 96 by 54 px
• iPhone: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The web shows a 96 by 54 picture beside the headline, cropped to 16:9. The iPhone draws the full 3:1 strip.

• Web
• Computer
• iPhone

A card on a creator's page, unless they bought it off.

Where

Web and computer: on a profile, between the featured pin and the shelves. iPhone: on a profile, before Moments, and between posts in the list view.

When

Once near the top. On the iPhone list view, also after every 5th post. Never on a profile with Ad-free Profile. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone: 350 by 197 px
• iPhone: 354 by 199 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Drawn as a post: your name and Sponsored, the headline, the picture full width, then the button.

• Web
• Computer
• iPhone

A card on the groups page.

Where

Web: a strip at the foot of /groups. Computer: a card in the 7th spot of the group wall, and a wide band at the foot of the page. iPhone: one card on the Groups screen, under the search and filters.

When

Once per visit to the groups page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Web, phone strip, cropped to 3:1: 350 by 117 px
• Computer, band, picture panel: 420 by 160 px
• iPhone: 354 by 199 pt

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The phone web strip crops to 3:1 and the computer band shows a 420 by 160 panel of the picture. Every screen crops your picture to fill its box, so keep the subject in the middle.

• Computer
• iPhone

A band on the health pages.

Where

Computer: on /resources, after the health list, and at the top when the Health category is picked. iPhone: on the Health screen, after the events.

When

Once per page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, band with a 90 by 90 picture: 728 by 90 px
• Computer, Health category, 460 by 250 picture panel: 970 by 250 px
• iPhone: 354 by 118 pt

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

The phone web does not draw it. On a computer the headline is typeset beside a square or a 460 by 250 panel of the picture, so no words in the picture.

• iPhone

The picture at the foot of My City in the iPhone app.

Where

iPhone: the last card on the My City screen, after Resources. The web does not draw it.

When

Once per visit, for people who have verified their address. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• iPhone: 354 by 266 pt

Make it this big

1,600 by 1,200 px

Never smaller than

1,200 by 900 px

Shape

4:3

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

• Computer

The slot at the foot of the left menu on a computer.

Where

Computer: at the foot of the left menu, on every page.

When

Always on screen while the menu shows. The menu stays put from page to page, so one ad can stay up for a whole visit. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, 228 by 76 from 1280px wide: 208 by 69 px

Make it this big

1,800 by 600 px

Never smaller than

1,200 by 400 px

Shape

3:1

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 40 letters, body 80, button 16.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 24 px from the top, 24 px from the right, 24 px from the bottom and 120 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Small: about 208 px wide. Use a logo or one bold picture and no words in the picture.

• Computer

The card in the right column of the front page on a computer.

Where

Computer: on the front page, at the foot of the right column, after On Air now.

When

Once per visit to the front page. Counted as seen once half of it has been on screen for 1 second.

Drawn at

• Computer, about, at 1440px wide: 360 by 203 px

Make it this big

1,920 by 1,080 px

Never smaller than

1,280 by 720 px

Shape

16:9

File

JPEG, PNG, WEBP, up to 2.5 MB

Words that fit

Headline 60 letters, body 120, button 20.

Ad kinds

Picture ad

Safe area

Keep faces, prices and phone numbers 40 px from the top, 24 px from the right, 88 px from the bottom and 24 px from the left, at the size we ask for. The PAID tab and the button sit there.

Good to know

Drawn as a post: your name and Sponsored, the headline, the picture full width, then the button.